qWest “Shake It Up”

WIRED iPad edition, 2011 

Javascript, Css3, HTML

iPad interactive ad. Call to action asks the user to shake the iPad. Using the iPad inbuilt accelerometer, shaking triggers an animation of the letters falling away. After three shakes , the font rubble left on the bottom of the screen would shift and fall as the reader rotated the device. The user decodes the font rubble, enters the password letters into the text field, and is taken to the clients site. Awards and Accolades: Runner Up – 2011 MOBI Awards – iPad / Tablet Advertising Campaign (Video)

Business Insider – 10 Most Innovative Tablet Campaigns We’ve Ever Seen -#8