Covergirl Ring Tool
Users choose from a broad selection of bands, metals and stones, and their creations appear in real time within the tool, along with an editorial-style description of their design with style notes. Meanwhile, companion ad units run in tandem with a user’s activity for additional nail polish recommendations. On completion, users are able to share their ring using php to run a compositing script, to create an image of their custom ring to feature in their social media posts.
Awards: IAC 2014 Winner